Performance report

June 2026

Status
Final
Data through
2026-06-30
Platforms
Google Ads · Meta
Prepared by
The Gaygency

Summary

June 2026 advertising totals across all ad platforms, with change versus the prior month and the same month last year.

Spend

$0.00

+18.5%vs May 2026+40.6%vs Jun 2025

Results

0

+4.4%vs May 2026−9.4%vs Jun 2025

Revenue

$0.00

+28.2%vs May 2026+93.8%vs Jun 2025

Cost per result

$0.00

+13.5%vs May 2026+55.2%vs Jun 2025

ROAS

0.00x

+8.2%vs May 2026+37.9%vs Jun 2025

Performance over time

Pick a metric, a time grain, and a date range. Day shows the daily rhythm; week and month roll the same numbers up. The range you choose here also filters the campaigns below.

ShowingJun 1–30, 2026

Spend by day, daily totals, Jun 1–30, 2026.

Platform breakdown

Google Ads

Spend
$878.59 +11.6%MoM
Results
41 +22.7%MoM
Cost per result
$21.31 −9.0%MoM
CTR
13.64% +90.7%MoM

Meta

Spend
$5,779 +19.6%MoM
Results
525 +3.1%MoM
Cost per result
$11.01 +15.9%MoM
CTR
3.81% −24.0%MoM

Audience and placement

Who the ads reached in June and where the results came from (Meta campaigns — Google doesn't report these splits the same way).

By age

  • Unknown1 results · $0.64
  • 18-242 results · $57.29
  • 25-3420 results · $825.95
  • 35-4455 results · $1,631
  • 45-5437 results · $1,271
  • 55-6432 results · $1,225
  • 65+12 results · $769.00

Sized by results

By state

  • California2,250 clicks · $797.63
  • New York1,599 clicks · $577.42
  • Texas1,153 clicks · $329.96
  • Massachusetts994 clicks · $454.52
  • Florida917 clicks · $294.20
  • Illinois779 clicks · $255.06
  • Pennsylvania687 clicks · $225.74
  • Ohio653 clicks · $180.31
  • Other (44 more)9,106 clicks · $2,665

Sized by clicks (no conversions attributed at this split)

Facebook vs Instagram

  • Facebook90 results · $3,306
  • Instagram67 results · $2,450
  • threads1 results · $12.10
  • Other placements1 results · $8.04
  • Audience Network0 results · $3.22

Sized by results

Store performance

The whole store for June— every channel combined, from Shopify’s own numbers. The advertising reported above is one of the engines feeding these totals.

Gross sales

$46,006

+88.5%vs last month−10.2%vs last year

Paid orders

751

+77.1%vs last month−15.9%vs last year

Average order value

$61.26

+6.4%vs last month+6.8%vs last year

Our role

  • Paid advertising — Meta
  • Paid advertising — Google
  • Website and Shopify storefront

We run Adam's Nest's paid advertising and maintain the website and Shopify storefront. Ads drive shop revenue and the email list; store performance below shows the whole picture the ads feed into.

What worked

Revenue and return grew both month over month and year over year

June revenue of $14,530 is up 28% versus May and 94% versus June 2025, with return on ad spend improving both ways (up 8% MoM, 38% YoY). Fewer, larger orders: measured purchases run below last June, but each is worth more.

New Arrivals and brand search led

The New Arrivals product campaign turned $3,641 into 122 purchases at a 2.66x return. Google brand search returned 24x on its $89. The lead form added 371 email sign-ups at $2.80 each.

What we’re fixing

  • Click-through slipped — the creative is aging

    Account-wide click-through fell 22.5% versus May, the classic fatigue signal. The Provincetown store-traffic campaign also spent $207 at 0.64% click-through with nothing measurable to show.

  • What we're doing about it

    A creative refresh on the fatigued Meta sets is queued ahead of the peak Provincetown season, and the store-traffic campaign is under review for July — either it gets a measurable goal or its budget moves to the product campaigns that are converting.

Campaigns and creative

Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.

New Arrivals - Product Set - 2026MetaResults

Spend
$3,641
Results
122
Cost per result
$29.84
Revenue
$9,670
ROAS
2.66x
Cost per result MoM
+45.7%MoM

Email Sign Up and Save 15% - Lead FormMetaResults

Spend
$1,040
Results
371
Cost per result
$2.80
Revenue
$346.05
ROAS
0.33x
Cost per result MoM
+4.1%MoM

Retargeting - Cart & Site Visitors - 2026MetaResults

Spend
$891.07
Results
32
Cost per result
$27.85
Revenue
$1,297
ROAS
1.46x
Cost per result MoM
−31.9%MoM

PTown - Store Traffic - June 2026MetaResults

Spend
$207.44
Results
0
Cost per result
Revenue
$0.00
ROAS
Spend MoM
MoM: no basis

Month over month and year over year

MetricJune 2026May 2026ChangeJune 2025Change
Spend$6,658$5,620+18.5%$4,737+40.6%
Impressions482,260355,359+35.7%431,025+11.9%
Clicks18,98418,058+5.1%13,222+43.6%
Results566543+4.4%625−9.4%
Cost per result$11.76$10.36+13.5%$7.58+55.2%
CTR3.94%5.08%−22.5%3.07%+28.3%
ROAS2.18x2.02x+8.2%1.58x+37.9%

Change log

Every change made to the campaigns this month, and why.

Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.