Efficiency is far ahead of last June
Compared with June 2025, revenue is up 54% on 27% less spend. Return on ad spend more than doubled (up 113%) and cost per result fell 39%. The account buys more revenue with fewer dollars than it did a year ago.
Summary
June 2026 advertising totals across all ad platforms, with change versus the prior month and the same month last year.
Spend
$0.00
−19.8%vs May 2026−27.5%vs Jun 2025
Results
0
−29.1%vs May 2026+20.2%vs Jun 2025
Revenue
$0.00
−27.1%vs May 2026+54.4%vs Jun 2025
Cost per result
$0.00
+13.1%vs May 2026−39.7%vs Jun 2025
ROAS
0.00x
−9.1%vs May 2026+113%vs Jun 2025
Performance over time
Pick a metric, a time grain, and a date range. Day shows the daily rhythm; week and month roll the same numbers up. The range you choose here also filters the campaigns below.
Spend by day, daily totals, Jun 1–30, 2026.
Platform breakdown
Google Ads
- Spend
- $6,315 −25.8%MoM
- Results
- 139 −30.5%MoM
- Cost per result
- $45.44 +6.9%MoM
- CTR
- 2.86% −6.8%MoM
Meta
- Spend
- $10,271 −15.6%MoM
- Results
- 100 −27.0%MoM
- Cost per result
- $102.71 +15.6%MoM
- CTR
- 2.49% −23.2%MoM
Audience and placement
Who the ads reached in June and where the results came from (Meta campaigns — Google doesn't report these splits the same way).
By age
- Unknown0 results · $1.07
- 18-243 results · $547.91
- 25-3454 results · $3,882
- 35-4422 results · $2,565
- 45-549 results · $986.16
- 55-649 results · $1,091
- 65+3 results · $1,197
Sized by results
By state
- California1,913 clicks · $1,292
- New York1,783 clicks · $1,519
- Texas788 clicks · $582.21
- Florida681 clicks · $430.11
- Illinois601 clicks · $400.19
- Pennsylvania580 clicks · $403.17
- Massachusetts552 clicks · $425.56
- Washington475 clicks · $377.85
- Other (44 more)6,455 clicks · $4,841
Sized by clicks (no conversions attributed at this split)
Facebook vs Instagram
- Instagram69 results · $6,722
- Facebook30 results · $3,379
- threads1 results · $115.73
- Audience Network0 results · $52.14
- Other placements0 results · $1.55
Sized by results
Email performance
Campaign email for June, from Klaviyo’s own reporting — another engine feeding the same overall picture.
Campaigns sent
8
+60.0%vs last month+14.3%vs last year
Recipients
114,697
+53.7%vs last month−2.6%vs last year
Open rate
74.37%
−3.8%vs last month−6.3%vs last year
Click rate
1.16%
−19.4%vs last month+5.5%vs last year
Attributed revenue
$45,182
−12.5%vs last month+1.4%vs last year
Our role
- Paid advertising — Meta
- Paid advertising — Google (incl. Performance Max)
We run Automic Gold's paid advertising across Meta and Google. Ads are one arm of the store's growth alongside the site, email, and organic — this page shows what our part delivered and how it feeds overall sales.
What worked
Performance Max carried the volume
The Google Performance Max campaign delivered 116 of the month's 238 results at $51.83 each with a 12.6x return — the cheapest scaled results in the account. Brand search added 22 results at $13.83 each on just $304.
What we’re fixing
June cooled off from May
Results fell 29% and return on ad spend slipped 9% versus May, on 20% less spend. The main drag: the Meta "TOF Adv+ Sales" campaign spent $3,008 at $130.79 per result with only a 1.5x return, well below the account's 9.7x average.
What we're doing about it
We just launched three new Performance Max asset groups — Rings (Wedding & Engagement), Everyday Fine Jewelry, and The Automic Story. They're serving now, and July's report will show how they perform. The underperforming Meta prospecting campaign is flagged for a creative refresh before more budget goes to it.
Campaigns and creative
Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.
Month over month and year over year
| Metric | June 2026 | May 2026 | Change | June 2025 | Change |
|---|---|---|---|---|---|
| Spend | $16,586 | $20,682 | −19.8% | $22,887 | −27.5% |
| Impressions | 882,984 | 1,081,702 | −18.4% | 1,305,694 | −32.4% |
| Clicks | 23,200 | 34,456 | −32.7% | 23,834 | −2.7% |
| Results | 239 | 337 | −29.1% | 199 | +20.2% |
| Cost per result | $69.41 | $61.36 | +13.1% | $115.11 | −39.7% |
| CTR | 2.63% | 3.19% | −17.5% | 1.83% | +43.9% |
| ROAS | 9.66x | 10.63x | −9.1% | 4.54x | +113% |
Change log
Every change made to the campaigns this month, and why.
Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.