Leads grew and engagement improved
June delivered 116 new-patient leads at $12.96 each — up 10.5% versus May — while click-through rate improved 20.6% to 2.51%. The campaign absorbed a 20% budget increase without losing engagement.
Summary
June 2026 advertising totals across the ad account, with change versus the prior month.
Spend
$0.00
+20.4%vs May 2026
Results
0
+10.5%vs May 2026
Cost per result
$0.00
+9.0%vs May 2026
CTR
0.00%
+20.6%vs May 2026
Clicks
0
+2.2%vs May 2026
Performance over time
Pick a metric and a time grain. Day shows the daily rhythm; week and month roll the same numbers up.
Spend by day, daily totals across all platforms.
Audience and placement
Who the ads reached in June and where the results came from.
By age
- 25-3413 results · $225.82
- 35-4430 results · $325.08
- 45-5426 results · $310.74
- 55-6414 results · $315.06
- 65+33 results · $327.14
Sized by results
By state
- New York547 clicks · $988.88
- New Jersey193 clicks · $329.25
- Connecticut112 clicks · $185.72
Sized by clicks (no conversions attributed at this split)
Facebook vs Instagram
- Facebook101 results · $1,226
- Instagram15 results · $276.10
- Other placements0 results · $1.98
Sized by results
Our role
- Paid advertising — Meta
- Practice website
We run the practice's Meta advertising and built the website. The ads' job is steady new-patient inquiries at a sustainable cost per lead.
What worked
What we’re fixing
Cost per lead crept up with scale
Cost per lead rose 9% versus May (from $11.89 to $12.96). That's a normal side effect of pushing more budget through the same audience, but it's the number to watch.
What we're doing about it
The daily monitor watches this campaign's cost per lead every morning. If the upward drift continues into July, we rotate in fresh creative before raising budget further — engagement is strong, so the audience isn't exhausted yet.
Campaigns and creative
Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.
Month over month and year over year
| Metric | June 2026 | May 2026 | Change |
|---|---|---|---|
| Spend | $1,504 | $1,249 | +20.4% |
| Impressions | 33,904 | 40,012 | −15.3% |
| Clicks | 852 | 834 | +2.2% |
| Results | 116 | 105 | +10.5% |
| Cost per result | $12.96 | $11.90 | +9.0% |
| CTR | 2.51% | 2.08% | +20.6% |
No year-over-year comparison yet — this is the first June on record with us. It appears automatically next year.
Change log
Every change made to the campaigns this month, and why.
Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.