Performance report
June 2026 advertising totals across the ad account, with change versus the prior month.
Spend
$0.00
Results
0
Cost per result
$0.00
CTR
0.00%
Clicks
0
Pick a metric, a time grain, and a date range. Day shows the daily rhythm; week and month roll the same numbers up. The range you choose here also filters the campaigns below.
Spend by day, daily totals, Jun 5–30, 2026.
Who the ads reached in June and where the results came from.
Sized by results
Sized by clicks (no conversions attributed at this split)
Sized by results
We run Healthvana's Meta advertising and build the website. The ads' job is qualified PrEP sign-ups at scale; this page shows what that investment produced.
June spend more than doubled versus May (up 141% to $41,552) while measured results still grew 32% and click-through rate improved 69%. Scaling usually degrades engagement; the new GiveBack creative held it up.
The original GetPrEP GiveBack campaigns produced results at $103–$179 each — 13–50% cheaper than the account average of $206 — with the Wide Targeting flight alone delivering 62 results on $11,121.
Cost per measured result rose 83% versus May. Most of the increase sits in the two duplicated "Wide Targeting" flights ($258–$270 per result) and the Spring Carousels ($325), versus $103–$179 in the original GiveBack campaigns.
A consolidation that folds the duplicated campaigns into one is already built and paused, awaiting launch approval. Consolidating pools the learning data instead of splitting it three ways, which is what drove the duplicate premium.
These figures count Meta's standard events. Healthvana's campaigns optimize to a custom conversion that standard reporting doesn't expose, so true sign-ups run higher than the "results" shown here — treat cost-per-result as an upper bound, and month-over-month trends as the reliable signal.
Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.
| Metric | June 2026 | May 2026 | Change |
|---|---|---|---|
| Spend | $41,552 | $17,220 | +141% |
| Impressions | 773,043 | 1,797,266 | −57.0% |
| Clicks | 6,166 | 8,463 | −27.1% |
| Results | 202 | 153 | +32.0% |
| Cost per result | $205.70 | $112.55 | +82.8% |
| CTR | 0.80% | 0.47% | +69.4% |
No year-over-year comparison yet — this is the first June on record with us. It appears automatically next year.
Every change made to the campaigns this month, and why.
Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.