Instant Forms turned $1,510 into 1,637 leads
The Evergreen Instant Forms campaign delivered 1,637 leads at $0.92 each — 80% of the month's results on 9% of the spend, with the account's best click-through rate (3.87%).
Summary
June 2026 advertising totals across the ad account, with change versus the prior month and the same month last year.
Spend
$0.00
+270%vs May 2026+695%vs Jun 2025
Results
0
+333%vs May 2026vs Jun 2025: no basis
Revenue
$0.00
+2191%vs May 2026vs Jun 2025: no basis
Cost per result
$0.00
−14.5%vs May 2026vs Jun 2025: no basis
ROAS
0.00x
+519%vs May 2026vs Jun 2025: no basis
Performance over time
Pick a metric, a time grain, and a date range. Day shows the daily rhythm; week and month roll the same numbers up. The range you choose here also filters the campaigns below.
Spend by day, daily totals, Jun 1–30, 2026.
Audience and placement
Who the ads reached in June and where the results came from.
By age
- Unknown0 results · $0.30
- 18-2417 results · $1,021
- 25-3474 results · $3,967
- 35-4495 results · $5,615
- 45-5483 results · $3,574
- 55-6439 results · $1,645
- 65+7 results · $1,286
Sized by results
By state
- North Carolina32,216 clicks · $17,037
- Virginia45 clicks · $13.20
- Georgia25 clicks · $3.47
- California24 clicks · $5.10
- Florida22 clicks · $5.10
- Hawaii18 clicks · $1.25
- South Carolina17 clicks · $3.14
- Pennsylvania17 clicks · $4.25
- Other (44 more)194 clicks · $37.23
Sized by clicks (no conversions attributed at this split)
Facebook vs Instagram
- Facebook186 results · $9,773
- Instagram118 results · $7,135
- Audience Network6 results · $98.62
- threads5 results · $95.34
- Other placements2 results · $7.22
- Messenger0 results · $0.04
- whatsapp0 results · $0.00
Sized by results
Our role
- Paid advertising — Gaygency flights (LGBTQ+ fan list, Pride Weekend, July 4)
We run The Gaygency's flights inside the club's shared ad account — LGBTQ+ fan-list growth and match-moment pushes — alongside campaigns managed by other partners. This page shows the whole account, with our flights called out.
What worked
The LGBTQ+ email signup flight stayed cheap
Our always-on LGBTQ+ Email Signup campaign added 95 fan-list signups at $4.89 each with a 4.33% click-through rate — the database-building engine from the summer flights is still compounding.
What we’re fixing
Prospecting costs run high next to the lead engines
The three big prospecting campaigns spent $12,600 at $38–$47 per result, and the LPV Traffic campaign ran at $137.83 — against $0.92–$4.89 in the instant-form and email-capture formats.
What we recommend
Those prospecting campaigns are managed by a separate partner, so this is a recommendation rather than a change we've made: at the next review, it's worth discussing shifting more prospecting budget into the instant-form and email-capture formats that are producing results at a fraction of the cost.
Notes
How to read these numbers
This page shows the full ad account, which carries campaigns from more than one partner. The Gaygency's June flights are the LGBTQ+ Email Signup, Pride Weekend, and July 4 vs Seattle Reign campaigns; the ESV-prefixed campaigns are managed separately. We report the whole account so you always see the complete picture.
Campaigns and creative
Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.
Month over month and year over year
| Metric | June 2026 | May 2026 | Change | June 2025 | Change |
|---|---|---|---|---|---|
| Spend | $17,109 | $4,625 | +270% | $2,151 | +695% |
| Impressions | 1,817,006 | 817,475 | +122% | 599,012 | +203% |
| Clicks | 32,578 | 17,575 | +85.4% | 8,261 | +294% |
| Results | 2,047 | 473 | +333% | 0 | : no basis |
| Cost per result | $8.36 | $9.78 | −14.5% | — | : no basis |
| CTR | 1.79% | 2.15% | −16.6% | 1.38% | +30.0% |
| ROAS | 2.99x | 0.48x | +519% | — | : no basis |
Change log
Every change made to the campaigns this month, and why.
Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.