June 2026 advertising totals across the ad account, with change versus the prior month.
Spend
$0.00
−18.1%vs May 2026
Results
0
−34.9%vs May 2026
Cost per result
$0.00
+25.7%vs May 2026
CTR
0.00%
−13.9%vs May 2026
Clicks
0
−35.5%vs May 2026
Performance over time
Pick a metric and a time grain. Day shows the daily rhythm; week and month roll the same numbers up.
Spend by day, daily totals across all platforms.
Audience and placement
Who the ads reached in June and where the results came from.
By age
Unknown0 results · $0.49
18-242 results · $28.39
25-3426 results · $268.27
35-4489 results · $694.54
45-54174 results · $974.15
55-64367 results · $1,799
65+394 results · $1,048
Sized by results
By state
New York3,428 clicks · $1,383
California2,157 clicks · $1,062
Texas1,448 clicks · $488.58
Florida772 clicks · $440.77
Georgia547 clicks · $235.90
New Jersey505 clicks · $261.95
Pennsylvania469 clicks · $221.44
Massachusetts384 clicks · $135.11
Other (46 more)1,321 clicks · $583.38
Sized by clicks (no conversions attributed at this split)
Facebook vs Instagram
Facebook910 results · $2,861
Instagram135 results · $1,939
Audience Network6 results · $4.29
Other placements1 results · $8.59
Sized by results
Our role
Paid advertising — Meta
We run Out Adventures' Meta advertising, focused on growing the email database and keeping the brand in front of travelers. Budget decisions stay with you — we recommend, you approve.
What worked
The email sign-up engine keeps printing
The three sign-up campaigns delivered 930 of June's 1,052 results at $1.44–$2.11 per sign-up, with click-through rates of 5.0–5.8% — well above the account's 3.7% average. That's a very cheap way to grow the retargeting and email base.
What we’re fixing
Over half the budget shows no measured results
About $2,680 (56% of June spend) went to traffic and awareness campaigns that record no conversions by design. Within them, the "Cultural Tier 1 Men" traffic ads ran 1.9–2.1% click-through — under half the account average — and June overall softened versus May (results down 35% on 18% less spend).
What we recommend
Our recommendation for July would be to weight more budget toward the proven sign-up campaigns and revisit the low-click traffic ads. That said, you have visibility into the traffic results on your side that the ad account doesn't measure, so nothing changes without your go-ahead — we'll hold all budget moves until you approve.
Campaigns and creative
Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.
Spring26 | Email Sign-Up | Remarketing
Spend
$671.71
Impressions
45,732
Clicks
2,665
Results
465
Cost per result
$1.44
Cost per result MoM
−16.1%MoM
Spring26 | Traffic | Cultural - Tier 1 Men (Ad 4)
Spend
$655.58
Impressions
40,936
Clicks
786
Results
0
Cost per result
—
Cost per result MoM
MoM: no basis
Spring26 | Brand Awareness -TX, CA, NY
Spend
$451.64
Impressions
27,858
Clicks
940
Results
0
Cost per result
—
Cost per result MoM
MoM: no basis
Spring26 | Email Sign-Up | Most Broad - Non-TX, CA, NY
Spend
$449.69
Impressions
23,300
Clicks
1,162
Results
213
Cost per result
$2.11
Cost per result MoM
+24.3%MoM
Spring26 | Brand Awareness - Non TX, CA, NY
Spend
$449.45
Impressions
25,974
Clicks
755
Results
0
Cost per result
—
Cost per result MoM
MoM: no basis
Spring26 | Brand Awareness - Tier 2 Feed (Ad 5)
Spend
$448.51
Impressions
30,284
Clicks
740
Results
0
Cost per result
—
Cost per result MoM
MoM: no basis
Spring26 | Email Sign-Up | Most Broad - NY, CA, TX
Spend
$445.72
Impressions
22,562
Clicks
1,175
Results
252
Cost per result
$1.77
Cost per result MoM
+38.0%MoM
Spring26 | Traffic | Cultural | Multi-Cit
Spend
$339.03
Impressions
23,088
Clicks
1,279
Results
0
Cost per result
—
Cost per result MoM
MoM: no basis
Spring26 | Email Sign-Up | Broad
Spend
$224.20
Impressions
12,019
Clicks
621
Results
122
Cost per result
$1.84
Cost per result MoM
+30.1%MoM
Month over month and year over year
Metric
June 2026
May 2026
Change
Spend
$4,812
$5,877
−18.1%
Impressions
295,240
394,339
−25.1%
Clicks
11,031
17,107
−35.5%
Results
1,052
1,615
−34.9%
Cost per result
$4.57
$3.64
+25.7%
CTR
3.74%
4.34%
−13.9%
No year-over-year comparison yet — this is the first June on record with us. It appears automatically next year.
Change log
Every change made to the campaigns this month, and why.
Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.