Performance report

June 2026

Status
Final
Data through
2026-06-30
Platforms
Meta
Prepared by
The Gaygency

Summary

June 2026 advertising totals across the ad account, with change versus the prior month.

Spend

$0.00

−18.1%vs May 2026

Results

0

−34.9%vs May 2026

Cost per result

$0.00

+25.7%vs May 2026

CTR

0.00%

−13.9%vs May 2026

Clicks

0

−35.5%vs May 2026

Performance over time

Pick a metric and a time grain. Day shows the daily rhythm; week and month roll the same numbers up.

Spend by day, daily totals across all platforms.

Audience and placement

Who the ads reached in June and where the results came from.

By age

  • Unknown0 results · $0.49
  • 18-242 results · $28.39
  • 25-3426 results · $268.27
  • 35-4489 results · $694.54
  • 45-54174 results · $974.15
  • 55-64367 results · $1,799
  • 65+394 results · $1,048

Sized by results

By state

  • New York3,428 clicks · $1,383
  • California2,157 clicks · $1,062
  • Texas1,448 clicks · $488.58
  • Florida772 clicks · $440.77
  • Georgia547 clicks · $235.90
  • New Jersey505 clicks · $261.95
  • Pennsylvania469 clicks · $221.44
  • Massachusetts384 clicks · $135.11
  • Other (46 more)1,321 clicks · $583.38

Sized by clicks (no conversions attributed at this split)

Facebook vs Instagram

  • Facebook910 results · $2,861
  • Instagram135 results · $1,939
  • Audience Network6 results · $4.29
  • Other placements1 results · $8.59

Sized by results

Our role

  • Paid advertising — Meta

We run Out Adventures' Meta advertising, focused on growing the email database and keeping the brand in front of travelers. Budget decisions stay with you — we recommend, you approve.

What worked

The email sign-up engine keeps printing

The three sign-up campaigns delivered 930 of June's 1,052 results at $1.44–$2.11 per sign-up, with click-through rates of 5.0–5.8% — well above the account's 3.7% average. That's a very cheap way to grow the retargeting and email base.

What we’re fixing

  • Over half the budget shows no measured results

    About $2,680 (56% of June spend) went to traffic and awareness campaigns that record no conversions by design. Within them, the "Cultural Tier 1 Men" traffic ads ran 1.9–2.1% click-through — under half the account average — and June overall softened versus May (results down 35% on 18% less spend).

  • What we recommend

    Our recommendation for July would be to weight more budget toward the proven sign-up campaigns and revisit the low-click traffic ads. That said, you have visibility into the traffic results on your side that the ad account doesn't measure, so nothing changes without your go-ahead — we'll hold all budget moves until you approve.

Campaigns and creative

Every campaign that ran in June, with the actual creative. Open a campaign to see its individual ads.

Spring26 | Traffic | Cultural - Tier 1 Men

Spend
$676.73
Impressions
43,487
Clicks
908
Results
0
Cost per result
Cost per result MoM
MoM: no basis

Spring26 | Email Sign-Up | Remarketing

Spend
$671.71
Impressions
45,732
Clicks
2,665
Results
465
Cost per result
$1.44
Cost per result MoM
−16.1%MoM

Spring26 | Traffic | Cultural - Tier 1 Men (Ad 4)

Spend
$655.58
Impressions
40,936
Clicks
786
Results
0
Cost per result
Cost per result MoM
MoM: no basis

Spring26 | Brand Awareness -TX, CA, NY

Spend
$451.64
Impressions
27,858
Clicks
940
Results
0
Cost per result
Cost per result MoM
MoM: no basis

Spring26 | Email Sign-Up | Most Broad - Non-TX, CA, NY

Spend
$449.69
Impressions
23,300
Clicks
1,162
Results
213
Cost per result
$2.11
Cost per result MoM
+24.3%MoM

Spring26 | Brand Awareness - Non TX, CA, NY

Spend
$449.45
Impressions
25,974
Clicks
755
Results
0
Cost per result
Cost per result MoM
MoM: no basis

Spring26 | Brand Awareness - Tier 2 Feed (Ad 5)

Spend
$448.51
Impressions
30,284
Clicks
740
Results
0
Cost per result
Cost per result MoM
MoM: no basis

Spring26 | Email Sign-Up | Most Broad - NY, CA, TX

Spend
$445.72
Impressions
22,562
Clicks
1,175
Results
252
Cost per result
$1.77
Cost per result MoM
+38.0%MoM

Spring26 | Traffic | Cultural | Multi-Cit

Spend
$339.03
Impressions
23,088
Clicks
1,279
Results
0
Cost per result
Cost per result MoM
MoM: no basis

Spring26 | Email Sign-Up | Broad

Spend
$224.20
Impressions
12,019
Clicks
621
Results
122
Cost per result
$1.84
Cost per result MoM
+30.1%MoM

Month over month and year over year

MetricJune 2026May 2026Change
Spend$4,812$5,877−18.1%
Impressions295,240394,339−25.1%
Clicks11,03117,107−35.5%
Results1,0521,615−34.9%
Cost per result$4.57$3.64+25.7%
CTR3.74%4.34%−13.9%

No year-over-year comparison yet — this is the first June on record with us. It appears automatically next year.

Change log

Every change made to the campaigns this month, and why.

Automatic change tracking began July 4, 2026, so changes made in June aren’t journaled here. From July onward, every campaign change appears in this section with the date and the reason.